| Enhancing your corporate identity is the most | | | | company's brand to them. You can change the |
| effective way for you to get your customers to | | | | colors, the way they are mounted, and even add |
| associate certain traits with your company, products, | | | | framing and your logo to the design. For a law firm or |
| and services. When your customers think about | | | | business that wants to portray a professional and a |
| those traits, you want them to think of your | | | | formal message, ADA signage made of dark acrylic |
| business instantly. One of the best ways to put your | | | | with formal gold lettering is ideal. Frosted glass or |
| corporate entity at the front of their minds is by | | | | plexi with colored, etched lettering would work well in |
| incorporating your brand on the outside of your | | | | this instance as well. |
| business. Everything from your architectural signage | | | | Window Graphics |
| and ADA signage to window graphics can portray the | | | | Fast food chains are a great example of the power |
| business' image to those passing by and greet | | | | and success of this type of image. Specials are |
| customers before they ever open the door. | | | | constantly advertised in their windows with large |
| Architectural Signage | | | | printed paper advertisements. Why not harness this |
| These don't have to be plain neon signs on a stick or | | | | power in your business? You can have your logo and |
| an acrylic square on the wall. Consider the style and | | | | company name added through etching or acrylic |
| ideas you would like to portray to your customers. | | | | appliques for an effective and elegant touch. |
| Once you have a design idea, carry the same | | | | A graphic design company for example, may like full |
| thought throughout your signs and architecture to | | | | window graphics printed with bright geometrical |
| give the entire building a seamless feeling. | | | | shapes and patterns to bring attention to the |
| For a spa and resort, look for muted colors with | | | | company brand. You can choose to have them in all |
| natural inspired details to give the signs a feeling of | | | | the windows or just on the door. You can also have |
| "'pure', 'natural', and 'relaxing.'" They could be made | | | | a series of individual graphics, or have a series of full |
| from glass and be suspended between log posts, or | | | | sized images that carry from one window to the |
| it could be metal or brass letters mounted on a large | | | | next. |
| slab of rough lumber. For an IT professional, | | | | Emphasizing the company brand can be done in an |
| architectural signage could be made from encasing | | | | unlimited number of ways. Advertising pieces such as |
| modern, sharp-lined logo and lettering with a metal | | | | architectural signage, ADA signage, and window |
| frame keeping the entire thing looking ultra high-tech | | | | graphics will not only be functional, but also will |
| and sharp. | | | | consciously and sub-consciously relay the important |
| ADA Signage | | | | image and concepts consumers need to associate |
| All of these signs have to comply with the federal | | | | with your business in order to be successful. |
| guidelines, but that doesn't mean you can't add the | | | | |