| Become bigger and stronger desire or wish to | | | | status quo. With wooden doors and wood floor as an |
| become the industry benchmark of wood processing | | | | example: According to "2009 Forum on the future |
| enterprises from coming again, felt the opportunity | | | | development of China's doors" data revealed that in |
| and accelerate the pace of action. Such actions can | | | | 2008 the industry doors nearly 50 billion yuan output |
| also be regarded as a timber processing industry, | | | | value. Enterprises engaged in production of wooden |
| industrial upgrading "cusp" of the power source. | | | | doors in 4000-5000 is expected to house over which |
| Relying on China's forestry industry carrier-class | | | | the annual output of several thousand to tens of |
| companies for large sub-groups abundant capital, | | | | thousands of sets of wooden-scale-sized. A body of |
| markets, brand strength, in August 2008 was | | | | China's 2009-2013 doors industry market research |
| officially entered the doors of the industry in Jiangsu | | | | and investment analysis report presents also indicate |
| together elegant wooden doors, with well over 30 | | | | that the current 50-60% market share is still in the |
| million units in annual production capacity of high-grade | | | | field to do the door to do the door or small-scale |
| wooden doors have been Akira in the market shows | | | | "hand-who" in the hands. The industry, the top ten |
| a strong. Early in December 2009, to the visiting | | | | who they can account for what percentage of the |
| Secretary-General of the Association for Chinese | | | | overall market so far without any authority of the |
| industries reported that Hu Ying warm on enterprise | | | | organizations or agencies to the statistics. If the |
| development situation, the firm disclosed the general | | | | doors in accordance with co-Ya, "to reach 4 billion in |
| manager of Compaq business year 2010, a "history | | | | sales" target count, this industry in China's door has |
| of development in China's doors Revolution | | | | been shown a "strong" business, its market share is |
| significance of the move. " | | | | less than 1%; |
| China's wood flooring that has the title of capital of | | | | Than the wooden flooring industry, mature industry, |
| Zhejiang Province Nanxun, a conspicuous place, | | | | many, many brand-building has also matured. |
| "anti-aircraft guns advertisement" everywhere. Here it | | | | According to the China Forest Industry Association |
| seems everywhere you can hear a "strong brand", | | | | Professional Committee of the floor to statistics, in |
| "leader of the brand", "brand", "leader", "world-class" | | | | 2008, Chinese flooring manufacturers sold |
| This kind of description, so come here to visit and | | | | approximately 344 million square meters. It was at |
| inspect people, can feel the Chinese wood flooring | | | | about 50 billion trade between the output value. |
| industry development trend. | | | | However, the market floor to ask how many |
| The long-term attention to China's forestry industry, | | | | enterprises, not only the industry can not tell, that is, |
| in particular the development of Hu Ying warm wood | | | | industry association statistics also unclear. A |
| floor, 2008 with the Chinese Forestry Industry | | | | conservative figure is four or five thousand homes. |
| Association jointly planned and implemented the | | | | Hu Ying warm said that a mature industry or |
| "2008 China's forest products industry credibility" The | | | | industries, mainstream brands are generally not more |
| series of events, activities, Hu Ying warming led his | | | | than 10, while the consolidated their market share |
| unit to visit many times over Nanxun wooden flooring | | | | above 65% should be the only way to achieve the |
| company. By the end of November 2009, in the | | | | industry, the industry's healthy development, can in |
| long-Sheng Flooring Co., Ltd. Hu Ying warm once again | | | | the world The arena has a right to speak. Chinese |
| see the executive vice president of corporate | | | | industries and enterprises in information release |
| money to join Newman and the new long-Sheng | | | | center 2008 annual market sales of major consumer |
| ZHAO Cai, director of marketing soon. And the | | | | goods, information is also confirmed this view, the |
| company's chairman En-Jiu is one's usual habits, go to | | | | center in the national survey of more than 80 kinds |
| Hangzhou to participate in "the seventh Chinese | | | | of major consumer goods market situation, sales of |
| private enterprise summit," while around the house | | | | the top ten brands of average market share of |
| the production, marketing, received the task to his | | | | 68.33%. Shanghai Building Materials Industry |
| deputies. This appears to be warm in the Hu Ying | | | | Association Professional Committee of the floor |
| private enterprises started to change this | | | | president, general manager of financial Nafu Nuo |
| management model symbol. | | | | Zhi-Wen Zeng also believe that after market |
| Whom the cold in the global financial crisis, long-Sheng | | | | "shuffle", the wooden floor of the well-known |
| floor, accurate to say what is En-jiu, he once again | | | | national brand should be about 10. This is also from a |
| performed like a good catch opportunities in the "skill": | | | | business point of view endorsed by Hu Ying warming |
| Bargain-hunting success of the international timber | | | | point of view. |
| market. In the long-Sheng many can be seen piling up | | | | Chinese flooring industry is that, due to flooring |
| mountains of "American red oak," while in the | | | | products have been part of the production |
| market, with "American flavor" as the sign of the | | | | technology is very mature product, the quality will |
| long-Sheng hit a new brand of lead timber species | | | | not be much difference. Therefore, a direct result of |
| that is this "American Red Oak." According to | | | | a number of regional brands, with the national brand |
| Xing-Zhong Zhao was introduced, "American flavor," | | | | less influential. Wood floor in China, Chinese Forestry |
| raised the long-Sheng solid wood flooring brand value, | | | | Industry Association, the prestigious consultant, the |
| refinement of the market and thus seize the detailed | | | | former chairman Zhang forests in an interview with |
| part of the high-end market share; | | | | reporters when he said the United States and |
| The successful implementation of a wealth of | | | | Europe, the real well-known wood flooring is more |
| product categories, to expand production capacity | | | | than a dozen companies, which covers an area of |
| expansion initiatives. 2009, 9.18, long-Sheng flooring | | | | more than a dozen brands of 60 board %, 70% of |
| business day of jubilation on the eighth anniversary | | | | the market, the other is unknown. And we are now |
| of the establishment, the long-Sheng Lian City branch | | | | able to account for the share of the top four is not |
| of laminate flooring production base for the | | | | the best Power Dekor is also only 8%. According to |
| completion of the introduction of Germany advanced | | | | the latest Nanxun local media revealed that in 380 |
| "heroic" production line started. During the long-Sheng | | | | wood flooring production enterprises in enterprises |
| solid wood flooring production base, solid wood floors | | | | with more than 500 million yuan with annual sales of |
| are all new factory being built. According to Qian | | | | only 4. In other words, the four companies the |
| Xinmin introduction, a long time into the year 2009, | | | | industry's sales accounted for only about 1% of GDP. |
| Sheng is a long-Sheng in the past eight years, the | | | | Imperative that the reference to an arduous task for |
| sum invested. According to insiders introduced a | | | | a number of more practical |
| series of expansion in the long-sheng, the local | | | | Industry leaders and brand building expert analysis, is |
| government have been active and efficient support. | | | | expected to, wood flooring, wooden doors into the |
| This is also a financial crisis situation, the government | | | | industry from over 5,000 to around two hundred, at |
| departments are seeking a move to revitalize the | | | | the national or regional brands have an influence on |
| local economy. | | | | dozens of companies within the industry in order to |
| According to Qian Xinmin, and ZHAO be introduced | | | | count steps into the right track. For this process, the |
| Hisamori through a series of expansion, the formation | | | | industry's reluctance to disclose the identity of a |
| of 230 million square meters of solid wood flooring, | | | | senior expert pointed out that the wood processing |
| 150 million square meters of solid wood flooring, 1,000 | | | | industry is concerned, this process should be rather |
| million square meters of laminate flooring production. | | | | long. Now that the wood processing industry, |
| As a result, companies have been promoted to | | | | industrial upgrading has come to a "cusp" of the |
| position: to be the most professional Chinese | | | | moment for fashion far. With "essential, long way to |
| manufacturers and large wooden flooring wood | | | | go," the reference is more appropriate. |
| flooring leading brand in China. | | | | Senior expert explained that "Forestry Industry |
| Power companies to promote and in the "cusp" on | | | | Promotion Plan" of the introduction of itself and |
| the dance has become a 2009 wood processing | | | | "planning" was noted in the forestry industry and the |
| industry, a亮丽风景线: Life at home floor | | | | situation facing major problems show that this |
| to hold the first joint Chinese Ki "life at home Cup" | | | | "imperative" sense of urgency. This is also the "" |
| Chinese Go game and enhance the brand influence; | | | | Forestry Industry Development Plan "will be |
| Shiyou Timber Co., Ltd. CCTV bid to 30 million, the | | | | shouldering the heavy responsibility of upgrading the |
| successful bidder for CCTV sets of prime-time | | | | industrial wood processing enterprises brought to the |
| advertising; living at home floor and Power Dekor | | | | cusp of upgrading," the primary basis of this |
| flooring jointly released the world's fashion trends; | | | | reference, but also objective facts. The long way to |
| natural flooring involved in the residential market | | | | go, there are two meanings. |
| "champion Union" to achieve a cross-strong-strong | | | | First, the process of industry consolidation long way |
| alliance; Great Asian Holdings Power Dekor, the | | | | to go. Such as, in our domestic market demand is |
| industry leading position even more firmly; Power | | | | very large, the international market is recovering, |
| Dekor, nature and other flooring companies launched | | | | industry standards and regulations are not perfect a |
| 13 three-wood composite flooring across the country | | | | fairly long period of time, the industry from more |
| activities; Shanghai boutique flooring joint operations; | | | | than 5,000 integrated into the hundreds of industry |
| Delphi, Power Dekor, North America, Maple flooring | | | | brands concentration increased to 60% -- -70%, |
| industry brands such as Enterprise and Home Builders | | | | sales of the top ten brands of the average market |
| strategic cooperation to upgrade and so on. | | | | share achieved in 2008 before the 10 appliances such |
| "Forestry Industry Promotion Plan" clearly states that | | | | as the level of 79.24 percent, is expected to be a |
| the revitalization of this forest to adjust the direction | | | | long time to achieve. Of wood flooring, for example, |
| and focus on the impact of the financial crisis the | | | | in order to achieve this goal, you need to appear as |
| most serious wood-based panels and other timber | | | | the Power Dekor 10 or so the size and brand value |
| industry and related industries. With wood-based | | | | of the enterprise; |
| panels Wood-based processing enterprises will be to | | | | Second, these growing timber processing enterprises |
| completely overhaul the basic behind the products | | | | is long way to go. All wooden doors in order to |
| and equipment will be eliminated. This also fits with | | | | Kazuhisa Ya Sheng, for example, co-Ya doors in |
| the just-concluded Central Economic Work | | | | 2010, market sales, high-quality wooden products, |
| Conference proposed by the "key to change the | | | | relying on the investment, relying on the introduction |
| mode of development and work hard" policy. | | | | of advanced equipment. In the current capital market |
| Wooden floors, wooden doors is a large amount of | | | | activity today, they are not the core |
| downstream wood-based panel products. The state | | | | competitiveness of enterprises. The combined |
| is expected as the downstream wood-based panel | | | | elegant wooden channel management, branding, etc. |
| of wood flooring, wooden doors of some enterprises | | | | There are many variables and problems, these |
| in the hands of reorganization or adjustment of the | | | | problem-solving process, that is combined elegant |
| market out, the market share, giving way to leading | | | | wooden shape the process of enterprise's core |
| enterprises, brands, these leading enterprises, brand | | | | competitiveness. At present, the combined elegant |
| enterprises as a result of raw materials | | | | wooden doors, including some industry associations |
| comprehensive requirements are higher, so it will be | | | | are also pushing the door hole size meet construction |
| to expand the upper reaches of a quality assurance | | | | standards for the introduction of the wooden doors. |
| quantities of wood-based panels, making big in Asia, | | | | If the introduction of this standard, large-scale, |
| Jilinsengong other leading enterprises such as | | | | mechanization, factory will be the arrival of large-scale |
| wood-based panels can be downstream of a larger | | | | production period. At that time, the test is jointly |
| order quantity. Wood processing industry, industrial | | | | elegant wooden doors real "skill" in time. Jiu Sheng |
| upgrading can achieve a virtuous cycle of this state | | | | floor is solid wood floor made famous by the |
| and to accelerate the "cusp" formation. Hu Ying | | | | resources of the source and channel control, relies on |
| warming party in a ho-Ya Sheng floor doors and a | | | | private enterprise superiority into full play, its brand is |
| long time to see it this state, these two businesses | | | | still part of regional brands to national brand transition |
| are the major substrate used by sub-groups | | | | areas. As one after another to intervene to |
| produced wood-based panels. 2009 wood-processing | | | | strengthen flooring, wood laminate flooring and the |
| sector亮丽风景线is also displayed on the | | | | attendant expansion of production capacity, channel |
| good performance of this state. | | | | expansion, the management of enterprises, human |
| Brand concentration is a measure of "cusp" an | | | | resources management in particular, the use of |
| important symbol | | | | outside talent, brand positioning and development, |
| Industrial upgrading usually refers to the industry | | | | especially private enterprises Enterprises culture, etc., |
| from the low-skilled, low value-added state to a high | | | | will face a break through the "bottleneck" problem. |
| technological level, high value-added state of the | | | | At present the majority of wood processing industry |
| evolution process. On the wood processing industry is | | | | enterprises in the ownership structure, product mix, |
| concerned, many people in the industry, says that | | | | marketing models, research and innovation aspects, |
| raising the brand concentration is to promote | | | | such as there are many problems. If the property |
| industrial upgrading in the industry, especially the | | | | rights structure, such as the long-Sheng there are |
| "change in the domestic timber processing enterprises | | | | also many private enterprises. "Planning," also pointed |
| are small and multi-situation," the only way, the brand | | | | out that "At present, the total investment in the |
| focused on the process of concentration is the "cusp | | | | forestry, industrial development, 90% are private |
| of "The real forming process. "Forestry Industry | | | | capital. The country has reached the total number of |
| Promotion Plan" the framers also recognized this | | | | private forestry enterprises, 11000, accounting for |
| point, thus in the "Plan" clearly states that to | | | | forest industrial enterprises above designated size |
| promote forestry brand building, to carry out work | | | | 78.2%, the output value accounted for 70.4 %. " |
| to identify forest products brand in China. | | | | These private enterprises in the decision-making |
| Chinese brands have a reputation as the architect of | | | | mechanism, management system, personnel system, |
| Hu Ying warm interpretation that a sign of industry | | | | corporate culture still exist in many problems. |
| maturity or not, there are many, while raising the | | | | Fortunately, some companies have recognized these |
| brand concentration can be described as the most | | | | problems, such as En-jiu to participate in the "Seventh |
| critical. This is indeed a "Forestry Industry | | | | Chinese private enterprise summit," the theme is "the |
| Development Plan" put forward, "to cultivate a | | | | living environment of private enterprises and |
| number of well-known brand and accelerate its | | | | development path", aimed at low-to high-end, internal |
| become the industry benchmark," the only way to | | | | to the International, so the brand products to make |
| achievement of objectives. Chinese flooring industry, | | | | the development of Chinese private enterprise |
| "Elephant" - Power Dekor CEO Guo Hui, more directly | | | | restructuring and upgrading as soon as possible to |
| pointed out that the flooring brand building is the | | | | accommodate the new international and domestic |
| lifeline of China's flooring industry. | | | | economic environment, to make suggestions. |
| Currently wood processing industry is what does the | | | | |